Every area has that one law firm that seems to eat up all the customers in a specific area. You understand the one- they have commercials that seem to run constantly throughout afternoon TV programs, the lead partner smiles from local signboards, and they have a slick legal site that seems to get clients long prior to you can even reach them.
Advertising your law practice in the face of this kind of competition can be an irritating proposal, but thanks to the internet, there are ways to connect to clients long before the huge company even understands that they exist.
If your firm is facing this kind of competition, the following are a couple of ideas that might just help you handle the huge man- and win.
The first thing you need to do is become a specialist in whatever field you work in. Your website, specifically, your blog, will offer the tool for doing this. Concentrate on developing pertinent, keyword rich legal content that concentrates specifically and narrowly on your field of law and your geographic location.
Prior to they ever get the phone, your clients are searching online for information about their case, and offering that information is the very best way to build your track record as a specialist in their field. Spend great deals of blog space focusing on the typical issues that your customers face, and give them sensible suggestions on how you can address those troubles.
You may even wish to hint at the fact that huge companies merely want to sell them on a pricey one-size-fits-all solution that won’t assist them get what they truly need. Show them that you are not just a specialist, but likewise someone who wants to assist individuals who are in a difficult circumstance.
The next step is to go to where your clients are. There are numerous forums that focus on legal concerns, and there are lots of active members on these sites that upload legal concerns and conundrums that they need aid solving. Your goal should be to hang around in these online forums connecting to people who have the trouble that you want to help them solve.
For example, try looking for a certain legal location and the word online forum (divorce forum, bankruptcy forum, estate law forum, etc). Sign up to become a member of the website, but beware about exactly how you upload. Do not advertise yourself (although you can and must mention that you are an attorney), do not chat terribly about other firms, and keep posts expert.
Prior to your first post, be sure to complete your profile on the website completely- including an associated with your website and/or your email, to make it simple for potential clients to discover you.
Then, post advice in locations where you will be useful, and make use of the concerns asked by individuals as a method to come up with posts.
Lastly, do not undervalue the value of developing reading product for your potential customers, however be wise in where you put info. While writing for legal journals is wonderful for your track record, customers aren’t reading legal journals. Write posts for regional magazines, offer handy advice that can be placed in newsletters or on websites that aren’t necessarily legal in nature but which will be checked out by your clients.
The bottom line is that when you are a smaller sized firm, you need to be innovative to bring in clients, but it is possible to handle the huge firms and win if you are willing to discover your clients prior to they understand they need you.